I'm motivated by talented people, clever thinking, and smart ideas
Copywriting and creative direction enable me to merge my passion for writing and creative thinking with my appreciation for design and affinity for business. My work runs the gamut from conceptual and imaginative to clinical and data driven. The right combination of words can be poignant and resonating for a brand, but delivering that message flow via an incredibly designed layout can be exponentially more powerful. I find working with designers to bring my words to life to be extremely enjoyable and immensely rewarding. Below is a sampling of that collaborative experience.
TRAVEL COMPANY
Brand: Eden Suriname
Campaign: Your Adventure Begins With Us
Audience: Travelers; Historical, Cultural, and Religious Study Organizations; Special Interest Groups
Tactics: Branding, Core Messaging, Consumer Website, SEO Copy, Direct Mail, Flyers, Social Media, Emails
BROKERAGE FIRM
Client: E1 Asset Management
Campaign: Focused on You
Audience: Personal Investors
Tactics: Branding, Messaging, Corporate Website, SEO Copy
HEALTHCARE CONSULTING
Client: medXis
Campaign: Where Smart Solutions and Healthy Living Meet
Audience: Consumers, Business Owners, Proprietors, Healthcare Providers
Tactics: Branding, Messaging, Print Materials, Website
PHILANTHROPY
Client: Impact 100 Jersey Coast
Campaign: Uniting Women. Impacting Communities.
Audience: Prospective/Current Members, Nonprofit Grant Applicants
Tactics: Messaging, Launch Materials, Training Guides, Call Scripts, Recruiting Presentations, Membership Drive Resources, Grant Process Collateral, Website
MARKETING AGENCY
Client: MetaPharm
Campaign: In Sight
Audience: B2B
Tactics: Branding, Campaign, Messaging, Corporate Website, SEO Copy, Sell Sheets, Postcards
