My experience is driven by 20+ years in advertising and backed by a B.A. in English from UPenn
I am currently VP, Associate Creative Director at McCann Global Health and previously Associate Creative Director at McCann Health New Jersey. Before these recent gigs, I worked for many years as a freelance creative director and copywriter. Previously, I was at Saatchi & Saatchi Wellness for 8 years where I held a creative leadership role. Upon graduating from the University of Pennsylvania, I began my career in public relations (PR). However, my two PR stints were brief and served to solidify my interest in healthcare marketing and my desire to pursue a career that was creative, strategic, and writing centric. So I bid farewell to press releases and media outreach and transitioned into advertising.
McCann Global Health
New York, NY
2023 – Present
VP, Associate Creative Director, Copy leading multiple teams across US and global workstreams for a top rheumatology and gastroenterology brand, inspiring smart and innovative creative for HCP audiences.
Oversee $12 million in business, ensuring excellence in creative execution and alignment with objectives
Engage with art partners to guide ideation, fostering a collaborative and dynamic environment
Work closely with creative SLT on a mentorship program for aspiring talent to address global health challenges
Play a pivotal role in recruiting efforts to expand team, leveraging referrals and identifying top talent externally
Spearhead interdisciplinary task forces to establish and implement agency-wide processes/best practices
McCann Health New Jersey
Parsippany, NJ
2022 – 2023
Associate Creative Director, Copy serving as creative lead across gastroenterology, vaccines, and rare disease brands, driving fresh on-strategy ideas and messaging for HCP and patient audiences.
Managed writers in delivering polished creative work andmentor talent to encourage growth and develop careers
Partnered with art counterparts in directing creative ideation and identified innovative opportunities
Worked with strategy team to shape brand objectives and account team to develop tactical plans and scopes
Fostered strong relationships with clients to serve as a trusted source for guidance and recommendations
Collaborated across disciplines to facilitate best practices for process, quality control, team dynamics
Freelance
2008 – 2022
Creative Director working directly with clients and with agency partners on corporate, consumer, and healthcare brands, across a range of audiences and platforms. With 20 years in the advertising industry, I have intensive experience with prescription (Rx) and over-the-counter (OTC) pharmaceutical products across disease states, targeting both healthcare professionals (HCPs) and patients, as well as expertise with both consumer and corporate branding and promotion.
Saatchi & Saatchi Wellness
New York, NY
2000 – 2008
Vice President, Group Copy Supervisor training and supervising teams of copywriters and managing the HCP copy development for the blockbuster prescription medication NEXIUM. In honing my writing, creative, strategic, and management abilities over the years, I continuously expanded my capabilities, garnered more responsibility, and quickly rose through the ranks from Copywriter to VP.
Spearheaded creative presentations and new business pitches, negotiated with regulatory committees, collaborated with consumer creative teams, and partnered with strategic planners. Worked on a range of leading Rx pharmaceutical brands throughout their life cycles, from launch through LOE, including: Crestor, Enbrel, Clarinex, Fragmin, and Coreg and medical devices, such as GlucoWatch.
West Glen Communications, Inc.
New York, NY
1999 – 2000
Senior Broadcast Manager promoting video and radio news releases and satellite media tours for both consumer and prescription pharmaceutical and biotech clients, including: Astrazeneca, Boehringer Ingelheim, Elli Lilly, Genentech, MedImmune, Novartis, Schering Plough, and Wyeth-Ayerst.
Wrote publicity materials in support of broadcast campaigns. Developed pitching and distribution strategy for video news releases, satellite media tours, radio news releases, and radio media tours. Managed development of scripts. Consulted with producers and clients in identifying news hooks and crafting stories. Counseled and supervised publicists.
GCI Group/Grey Advertising
New York, NY
1997 – 1999
Account Executive publicizing consumer and over-the-counter pharmaceutical brands, such as: Hebrew National, Chase Manhattan Bank, Intel Corporation, Rogaine, Dramamine, Kaopectate, Micatin, and Norelco.
Wrote press releases, pitch letters, media alerts and fact sheets. Conducted media outreach, pursuing short and long lead outlets, maintaining ongoing media relations and placing print and broadcast stories. Developed account strategy and annual program activities. Prepared media plans and devised media lists. Researched, developed and prepared new business presentations. Researched and secured medical experts and celebrity spokespersons. Coordinated and managed media tours.
University of Pennsylvania
Philadelphia, PA
Bachelor of Arts in English with a Minor in Women's Studies
