MY CAPABILITIES SPAN A range of industries, audiences, and platforms
I specialize in both healthcare professional and direct-to-patient promotion, as well as consumer and corporate communication. I spearhead corporate branding overhauls, and also polish language of established campaigns for pull-through in fresh print and digital promotion. I can provide support at any or every stage of the game. Below is an overview of my capabilities.
Audiences:
Direct to Consumer (DTC)
Business to Business (B2B)
Healthcare Professionals (HCP)
Pharmacists
Patients
Payer
Branding:
Corporate Identity
Product Concepts
Promotional Campaigns
Platforms/Tactics:
Print - Print Ads, Brochures, Visual Aids, Direct Mail, Letters
Digital - Web, Email, Tablet, Mobile, Video
Content:
Core Messaging
Personal Selling Materials
Non-Personal Promotion
Implementation Guides
Sales Training Resources
Market Research Stimuli
Video Scripts
Marketing Presentations
Websites
SEO Copy