Elissa Grimaldi Copywriting

Captivate Audiences & Inspire Action

I have a passion for prose and an affinity for marketing and business and bring a dynamic mix of creativity and strategy to every copywriting endeavor. With 20+ years in the advertising industry, backed by a B.A. in English from the University of Pennsylvania, I've developed a keen understanding of what it takes to build brands and the ability to craft resonating messages that can help grow businesses. I specialize in healthcare, consumer, and corporate promotion, and work with clients directly as well as agency partners. Whether you need a new idea or just a twist on an existing concept, core message development, or pull-through content for an established campaign, I can help you communicate with your customers. I love what I do and welcome the opportunity to lend my capabilities to meeting your copy and branding needs.

Let's find your brand's voice.

elissa.grimaldi@gmail.com

MY CAPABILITIES SPAN A range of industries, audiences, and platforms

I specialize in both healthcare professional and direct-to-patient promotion, as well as consumer and corporate communication. I spearhead corporate branding overhauls, and also polish language of established campaigns for pull-through in fresh print and digital promotion. I can provide support at any or every stage of the game. Below is an overview of my capabilities.

Audiences:

  • Direct to Consumer (DTC)

  • Business to Business (B2B)

  • Healthcare Professionals (HCP)

  • Pharmacists

  • Patients

  • Payer

Branding:

  • Corporate Identity

  • Product Concepts

  • Promotional Campaigns

Platforms/Tactics:

  • Print - Print Ads, Brochures, Visual Aids, Direct Mail, Letters

  • Digital - Web, Email, Tablet, Mobile, Video

Content:

  • Core Messaging

  • Personal Selling Materials

  • Non-Personal Promotion

  • Implementation Guides

  • Sales Training Resources

  • Market Research Stimuli

  • Video Scripts

  • Marketing Presentations

  • Websites

  • SEO Copy

Captivate Audiences & Inspire Action

elissa.grimaldi@gmail.com

 

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