I approach each endeavor with a dynamic mix of creativity and strategy

Success depends on respecting opposing forces and striking the right balance between them. I believe great promotional work results from an ability to dance between creative sensibility and strategic thinking. I have a foot softly planted in each of those worlds, a readiness to step between them, and a joy to boogie down in that space.

Passion/Logic

I'm a creative at heart with an affinity for marketing and business.

With 20 years in the advertising industry, I‘ve honed my writing, conceptual, strategic, and management abilities.

Right/Wrong

I’ve cultivated skills of diplomacy proven invaluable in working with a range of associates, clients, and personalities.

Through my healthcare promotion experience, I have become well versed on compliance issues and adept at negotiating with regulatory, medical, and legal committees. In short, I know when and when not to fall on the sword.

Details/Big Picture

I'm detailed oriented (truth be told, I'm a perfectionist!), but big-picture conscious.

My drive for perfection is tempered by an understanding of what it takes to run accounts and build brands. For every project, I judiciously employ an eye for detail without losing sight of the big picture for your brand.

I am precise and organized, but also flexible and fast. With years of experience, I will always help facilitate client timelines by meeting—or beating—project deadlines with thoughtful, polished work.

Autonomy/Collaboration

I treasure writing in quiet, but I'm a people person.

From drafting and refining copy and concepting new ideas to teaming up with strategic planners, partnering with marketers, brainstorming with art directors, and overseeing programmers—I love and respect the entire process of breathing life into brands.